Bingo Burger was in the process of expanding from their original location in Pueblo, CO, to a new location in downtown Colorado Springs. They knew their old brand identity wasn’t going to communicate in the more sophisticated and crowded market and wanted to make a splash with their new location.
In addition to breaking into a newer market, the owners also wanted to prepare the brand and company to be in a good position for future expansion and growth options. We helped them clarify their brand vision and personality, with a design strategy to express that brand in a fun and engaging way that matched the quality of the food they were producing and their fun, community-oriented culture.
As creative owners, Richard and Mary placed a high value on a unique experience in their space, and hiring artists and artisans to create work specifically for the store.
As their Creative Directors, we helped them balance handmade elements with some of the more polished, branded pieces we created. Our measuring stick: polished, with personality.
We completely overhauled the brand identity and updated the typography, colors, patterns, and illustrations to communicate a more eclectic and vintage representation of the brand.
Beyond their delicious beef burgers, Bingo also serves a number of meat and vegetarian options. They also have hand cut fries and their own signature shakes and malts. We created a comprehensive set of illustrations and typographic elements that combine together to make a custom pattern.
We created a completely new menu board system that was easy and cost-effective to change as needed.
Part of our initial creative direction was to take advantage of a large blank wall in the new location that needed some kind of decoration. Richard and Mary loved the idea of a large mural in the space so we designed a mural that utilized some of our illustrations and brand elements while also serving as a wayfinding piece to help customers navigate the space.
The 30ft x 10ft mural took us approximately two full days to paint on the wall amidst the mad rush of contractors working to finish the restaurant.
Owner, Bingo Burger
FIXER BRAND DESIGN STUDIO
COLORADO SPRINGS, CO
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