Services: Logo + Identity Design, Print Design, Web Design, Copywriting
Luxe Salons is a one-person salon by longtime hair stylist, Meg Harris. Meg needed a complete identity package that reflected her sophisticated, upscale yet fun and personable salon. We wanted to create a clean identity that reflected a more upscale salon experience without being pretentious or stuffy—two things Meg is definitely not.
We created brand consistency by designing new client information cards, price lists, and informational signs to reflect the style of her logo and business cards.
Meg needed marketing materials that fit the most effective ways she acquires new clients. After looking into Meg’s existing marketing, we found that she acquires many clients by personally approaching prospective clients and through a referral process, so we created custom “calling cards” with bold design, cheeky statements that made a strong impression and could be conversation pieces for prospective clients. We take it from her filled-up reservation book that her redesign has really paid off.