Services: Logo + Identity, Web
Katie Lance is a dynamic social media consultant, speaker and coach. She needed a punchy identity for her personal brand to match her outsize personality, and we were tapped by marketing company Magneti Marketing to deliver.
We liked working with a personal brand for a change, and worked with the idea of having Katie’s signature be an element in her logo. We always jump at the chance to brandish our hand-lettering skills, and went through many sketches before converting her mark digitally with fine-tuning to get it just right.