Services: Full Campaign
Downtown Colorado Springs is a picturesque backdrop for the Holiday season. Every year the city is decorated in lights and shops provide special offers to Holiday shoppers. For this years Holiday season the Downtown Partnership decided to make the Holidays even more exciting by adding a Holiday tree lighting and a synthetic skating rink in Acacia Park in the heart of downtown.
In order to promote these new events we were asked to create a campaign for the holidays that would include promotions for their yearly events like the Holiday Stroll shopping experience and Small Business Saturday but to also help lay the groundwork for making the new events a downtown tradition.
We wanted to paint downtown as the classic backdrop for the Holidays and so created a series of illustrated characters that embodied all of people you would encounter downtown participating in the Holiday events that were a part of the season.
These characters were used throughout the campaign in outdoor advertising and signage, print ads, web ads, posters, maps, social media and a putting a new skin on the Downtown Partnerships website for the season.